AGU Students Published Article in International Scientific Journal

AGU Students Published Article in International Scientific Journal The article "Examination of Generations' Online Shopping Preferences During Covid-19", co-authored by the students of Business Administration at the Abdullah Gül University Faculty of Managerial Sciences, was published in the international refereed Social Sciences Studies Journal.

Business Administration students İrem Gül Demirci, Kadriye Ceren Türkaslan, and Fatma Nur Başbaz prepared the article under the supervision of Dr. Faruk Güven, a faculty member of Business Administration.

The article titled "Examination of Generations' Online Shopping Preferences During Covid-19" investigates consumers' online purchasing behavior during the pandemic and looks at the effects of socio-economic and demographic factors on different generations in this regard.

It reveals that COVID-19 affected the online shopping habits of all generations, but the most considerable effect was observed in the young generation.