The Continuing Education, Application and Research Center (AGU Academy) and Technology Transfer Office (AGU TTO) of Abdullah Gül University (AGU) organized the "Marketing Thought" training in order to put a general perspective on modern marketing techniques.
The training targets company managers and people interested in a career in marketing and branding. The audience of the latest session, held in the Rectorate Senate Room on the Sümer Campus, was managers of Erciyes Anadolu Holding.
AGU Vice Rector Prof. Cengiz Yılmaz gave the 30-hour training on 2 days. State-of-the-art marketing techniques, brand positioning, and career planning were some of the training topics.
The AGU Academy and AGU TTO will continue to organize similar training sessions.
